Visiting the Big Mac Museum in Irwin

Visiting the Big Mac Museum in Irwin Pennsylvania.

The Big Mac Museum in Irwin celebrates the Pennsylvania origins of the world’s most famous hamburger – the Big Mac!

The Big Mac was invented by Pittsburgh McDonald's franchise owner Jim Delligatti in 1967.
The Big Mac was invented by Pittsburgh McDonald’s franchise owner Jim Delligatti in 1967.

Developed by Jim Delligatti, owner of several Pittsburgh-area McDonald’s franchises, the super-sized burger was first marketed as a “Big Mac” at his McDonald’s in Uniontown (40 miles south of Irwin) in 1967.

A Big Mac "Special Sauce" gun on display at the Big Mac Museum in Irwin Pennsylvania.
A Big Mac “Special Sauce” gun on display at the museum.

On the 40th anniversary of the creation of the Big Mac, Delligatti’s family (who now own 18 area McDonald’s restaurants) opened the Big Mac Museum at their Irwin location, due to the increased traffic and visibility of this location (it’s a half-mile from the Irwin exit of the PA Turnpike) compared to the Uniontown location.

The Big Mac Museum is located in the dining area of a McDonald's along Route 30 just west of the Irwin PA Turnpike exit
The Big Mac Museum is located in the dining area of a McDonald’s along Route 30, just west of the Irwin PA Turnpike exit.

This is no stand-alone museum; the exhibits are located around the perimeter of a fully-operational (and busy) McDonald’s restaurant.

The Big Mac Museum is located inside this McDonald's along Route 30 in Irwin Pennsylvania.
The Big Mac Museum is located inside this McDonald’s along Route 30.

What You’ll See at the Big Mac Museum

When I visited the Big Mac Museum in the summer of 2022, the restaurant and museum had just gone through a remodeling process.

Vintage Big Mac memorabilia at the Big Mac Museum in Irwin Pennsylvania.
Vintage Big Mac-related memorabilia on display at the museum.

The “new-look” Big Mac Museum consists of a timeline of Big Mac highlights, with cases featuring Big Mac memorabilia displayed above the timeline.

The Big Mac Attack advertising campaign was rolled out by McDonalds in 1977.
The Big Mac Attack advertising campaign was rolled out by McDonald’s in 1977.

Since the Big Mac and I are roughly the same age, looking back through the old advertisements, promotional items, and packaging was like looking back through a scrapbook of my childhood and college years.

A display featuring the evolution of Big Mac packaging at the Big Mac Museum in Irwin Pennsylvania.
A display featuring the evolution of Big Mac packaging.

Who can forget the classic Styrofoam clamshell Big Mac container of the 80s, perfect for putting your fries on one side, burger on the other?!

The classic styrofoam Big Mac container of the 1980s.
The classic Styrofoam clamshell Big Mac container of the 1980s.

Or the Big Mac promotional glasses of the same time period?

A vintage Big Mac promotional glass on display at the Big Mac Museum in Irwin Pennsylvania.
A vintage Big Mac promotional glass.

I was a little too young at the time to remember this 1971 ad campaign for the “Big Meal”.

The Big Meal advertising campaign rolled out by McDonald's to promote Big Macs in 1971.
The Big Meal advertising campaign rolled out by McDonald’s to promote Big Macs in 1971.

But I definitely remember the “Get Back with Big Mac” campaign of 1998, the 30th anniversary of the Big Mac.

Get Back with Big Mac was a promotional game rolled out in 1998 for the 30th anniversary of the Big Mac.
“Get Back with Big Mac” was a promotional game rolled out in 1998 for the 30th anniversary of the Big Mac.

How I missed out on this Big Mac-themed hat I’ll never know, but now that it’s on my radar, I’ll be keeping an eye out for it at yard sales and flea markets!

A Big Mac-style hat on display at the Big Mac Museum in Irwin Pennsylvania.
A Big Mac-style hat.

Whether you love the Big Mac or hate the Big Mac (like Altoona-style pizza– there’s no in-between!), I’d be willing to bet if you’re over 40 you can still recite the seven ingredients (“two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun) – a testament to effective marketing.

The Think Big ad campaign used by McDonald's to promote Big Macs in 1975.
The “Think Big” ad campaign used by McDonald’s to promote Big Macs in 1975.

The Venus de Milo of the entire Big Mac Museum is a 14 foot tall statue of a Big Mac, proudly displayed atop a faux silver pedestal in the indoor playground section of the restaurant.

The 14 foot-tall BIg Mac statue at the Big Mac Museum in Irwin Pennsylvania.
The 14 foot-tall Big Mac statue at the Irwin McDonald’s, said to be the largest Bic Mac statue (and possibly only Big Mac statue) in the world!

Honestly, I can think of no better setting to house a tribute to fast food royalty than a busy McDonald’s near a Turnpike exit – it’s a quick and easy visit for a “supper in a sack” kind of world!

Vintage Big Mac advertisement.
Vintage Big Mac advertisement.

Directions to the Big Mac Museum

The Big Mac Museum is located inside the McDonald’s at 9061 Lincoln Hwy, North Huntingdon, PA 15642, a half-mile west of Pennsylvania Turnpike’s Irwin exit, on the north side of US 30.

A map to the Big Mac Museum in Irwin Pennsylvania.
A map to the Big Mac Museum in Irwin.

As I alluded to earlier, Altoona-style pizza is another Pennsylvania culinary creation that seems to stir the emotions of both its fans and its detractors!

Altoona-Style pizza originated at the Altoona Hotel in the late 1960s.

Altoona-style pizza is a variation on Sicilian pizza, featuring a thick, spongy crust and rectangular shape, similar to focaccia bread.

Altoona-style pizza is a thick crust Sicilian-style pizza.
Altoona-style pizza is a thick crust Sicilian-style pizza (bottle cap for scale).

On top of the dough goes a layer of tomato sauce, then a slice of deli-style salami, then a sliced green bell pepper ring, and finally the topper (and most controversial ingredient) – a slice of processed yellow American cheese!

A sheet of Altoona-style Sicilian pizza, with the green pepper rings visible beneath the yellow American cheese.
A sheet of Altoona-style Sicilian pizza, with the green pepper rings visible beneath the yellow American cheese.

A sweeter culinary creation and a western PA tradition is Gene and Boots Candies!

The factory where Gene and Boots chocolates are made.
The factory in Perryopolis where Gene and Boots chocolates are made.

Gene and Boots specializes in homemade chocolates, and also offers 20 different varieties of their own homemade hard ice-cream.

The candy counter at Gene and Boots candy store along Route 22 in Westmoreland County PA
The candy counter at Gene and Boots.

Of course we can’t talk about PA candy stores and not mention Mister Ed’s Elephant Museum and Candy Emporium near Gettysburg, possibly the best (and only) elephant-themed candy store in Pennsylvania!

Elephants and candy everywhere you look at MIster Ed's Elephant Museum and Candy Emporium.
Elephants and candy everywhere you look at Mister Ed’s Elephant Museum and Candy Emporium.

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Rusty Glessner
Rusty Glessner is a professional photographer, lifelong Pennsylvanian, and a frequently-cited authority on PA's best travel destinations.